Please select your Region.
Please select your Region.
07 cze 2008
Our objectives of the show were to generate awareness
of ARKRAY as a company, the GLUCOCARD™ brand name,
and more specifically the GLUCOCARD™ X-METER, and
our PROMISE™ program. For GLUCOCARD™ X-METER,
we focused on auto coding, the discreet and slim characteristic
of the meter and test strip bottle, accuracy and precision,
0.3 µL sample size, 5 second test time, double dosing, and alternate site
testing. The ARKRAY team also demonstrated the GLUCOCARD X-METER ease-of-use
inside the exhibit to attendees. We had incredible feedback from healthcare
professionals in the US and throughout the world on the overall look and specs
of the products. We heard many comments that the discreet look and design
of the product will be well received by the end user.
We also had terrific feedback on our PROMISE program, which
focuses on simple changes and healthy outcomes. One response we heard from a Certified Diabetes
Educator (CDE) was “finally a program that caters to the patient”.
This program provides behavior change tools and adaptable tips nestled in a wellness
tool kit with monthly newsletters to provide knowledge and skills so they can
better manage their diabetes. We want to make the lives of people who have diabetes
easier by providing a simple program that builds on small doable changes coupled
with care and ongoing support.
The one thing we did not anticipate when planning the show, was the amount of
international healthcare professionals that would attend. It was great
to hear in our booth all the positive input about our company from our international
customers. This helped energize our team and made it easier to talk about
our company to others.
The history of ARKRAY, combined with the GLUCOCARD™ products and PROMISE™ program
give us an incredible story to tell. This entire package will help us grow
in the US market and worldwide!
